Alphabet’s stock is now almost as cheap as eBay’s by this metric — but should you buy it?

Investors see eBay as a former internet winner that’s barely growing, while Alphabet is a tech juggernaut. So why are they so closely valued?

Published: May 15, 2025 at 12:32 p.m. ET

Despite all the recent controversy around Alphabet Inc.’s business prospects, there’s one thing the company has going for it: Its stock is now inexpensive by virtue of its price-to-earnings multiple. But is that cheapness worth the risks?

The answer depends on what you believe about the company’s future. Wall Street’s sell-side analysts seem to think Alphabet’s stock GOOG GOOGL is an attractive buy, as 84% of the 75 analysts polled by FactSet carry bullish ratings, with an average price target of $200.